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Why Should You Read or Offer This Book As A Gift?
Harnessing the Power of Intelligence,
Counterintelligence and Surprise Events

By: Alain Paul Martin
Special Collaboration
Dr. Brian Morrissey

ISBN: 0-86502-924-5

"Alain Martin integrates strategic planning, competitive analysis, and risk management tools into a powerful framework that provides valuable theoretical and practical approaches to strategy formulation and business risk management. His trenchant advice to "use competitive intelligence as both a sword and a shield" is particularly relevant in today's competitive marketplace. More importantly, Martin shows how the ethical and responsible use of competitive intelligence can prepare an organization for unprecedented changes in the external environment. This practical book is well worth the busy executives' time."
Dr. Peter B. Corr, Senior Vice President, Science and Technology
Pfizer Inc

Why Should You Read or Offer This Book As A Gift?
A wide variety of individual and corporate buyers can benefit immensely from reading this book. Although the interest for this publication is worldwide, the focus of this document is on the North-American market, which is characterized by the following features.
  1. More than ever before, intelligence and intelligence security, like insurance, are now considered an essential part of the cost of doing business regardless of the economic climate and the sector of activity: business, government and defense. As an illustration, President Bush made improved intelligence gathering and analysis a top budget priority in his 2002 State-of-the-Union address.

  2. With less trade barriers and excess capacity in nearly every industry, competition has nowhere to go but up. Competitive intelligence is emerging as a fundamental lever in most functions of the enterprise. Without it, scientists, engineers, managers in business and government, and professionals in finance, marketing and sales are flying blind. There is no better book to open their eyes to counterintuitive ways of promptly acquiring intelligence and connecting the dots than this book.

  3. Whether you are competing for a job or negotiating a deal, you will increasing face colleagues, teammates and adversaries who have cutting-edge skills in intelligence. Indeed, the subject is among the fastest growing disciplines in business schools and in the training and professional-development markets. Furthermore, the demand for books on intelligence is reflected in the current acquisition logs of most corporate, collegial and municipal libraries throughout the U.S. and Canada.

Ten Competitive Advantages of This Book

The following competitive-advantage features position this book to sell to a wide audience of managers, professionals, entrepreneurs, business students, intelligence professionals, military analysts and diplomats.

  1. The book's framework addresses many of the neglected human-intelligence issues in business and national security. Military leaders recommend the book for officers, strategists, and defense and law enforcement students. The framework has also been proven to help companies, both large and small, use smart intelligence to win customers, team-up with selected allies, and shield their assets from competitors and other adversaries.

  2. There are no books in the market addressing intelligence and intelligence security with such a comprehensive framework and proven strategic-thinking tools. Professors of business and public administration should consider the book for adoption in MBA and MPA programs. Professor F. Warren McFarlan of the Harvard Business School found the content extraordinarily interesting with ideas put together from a viewpoint not seen elsewhere. He asserts: "this is an extraordinarily thoughtful and well written book on a topic of great contemporary importance. Its advice is detailed, practical and completely on target." For Professor Sunder Kekre of Carnegie Mellon Graduate School of Industrial Administration, this book is "a must read for senior executives. Alain Paul Martin built his concepts very cleverly with thought-provoking examples and jogs the minds of the readers to ponder deeper into the power of intelligence! This is a grand slam by Martin."

  3. Beyond the academic community, this book has also gained immediate acceptance among leading decision and policy makers and is already recommended by executives in the U.S., Canada, Europe and Japan. Many of these individuals are great role models with whom targeted readers can readily identify.
    The Chairman, President and CEO of McCain Foods stresses that "this book should be compulsory reading for senior executives." Archie Dunham, the CEO of the world's largest oil company and simultaneously the Chairman of the National Association of Manufacturers, found "a powerful message" in the book. And John Harbour has applied the framework to "craft the vision and strategic direction" of Desjardins, a $75 billion financial institution. John Fletcher, who advises Shell International on Global Change, notes that "the section on exploiting the power of Search Engines typifies the extensive research input into this book." Positive feedback also came from executives of Alcoa, Boeing, Credit Suisse, Deloitte, ExxonMobil, MasterCard, Pfizer, Pharmacia, Shell, Nippon Roche, Scandinavian Airlines, Lufthansa and SAAB.
    Even the chief intelligence officers of organizations that depend on intelligence to excel wholeheartedly recommend the book. Indeed, executives and intelligence professionals who have learned about Martin's proven intelligence framework have changed the way they work.

  4. The book provides numerous case studies and vivid examples on detecting threats and opportunities early. A leading scientist on the prevention of disease and major risks, Dr. Brian Morrissey wrote a unique case study on the valuable lessons drawn from Mad Cow issue incubation in the U.K. Policy makers and professionals in communication and public affairs can apply Dr. Morrissey's suggestions to prevent and mitigate major risks.

  5. Readers will learn how to hitchhike on surprise events to create value and orchestrate major change, be it corporate, institutional, technical or social.

  6. A full chapter is devoted to intelligence tools and platforms. Its focus is on the use of generalized and specialized search engines and directories. A comprehensive case study on stem-cell migration illustrates the step-by-step process involved in intelligence collection, validation and analysis. Beside its pertinence to marketers, scientists, engineers, intelligence officers and college students, this case study also provides practical tips on using the Internet to prepare professional and managerial candidates for job interviews.

  7. The book is full of practical illustrations, success stories and insights from business, government and the military. In each chapter, a delicate balance is maintained between the details necessary to treat a specific topic and the big picture. New ideas are clearly presented and technical terms are explained thoroughly. Without being simplistic, the language is within the reach of corporate staff of all levels and functions. Some stories could be used to stimulate discussions and give college students a primer on intelligence. With the above features, the book also makes fascinating reading even beyond the college-educated general public.

  8. For those who want to dig further, there are extensive endnotes, a multilingual bibliography, a series of recommended Web sites, a handy book index, a 4-tier table of contents and two colorful Harvard road maps on strategy and risk. Thus, readers can quickly locate what they need and are bound to refer to the framework and the book's practical tips, time and time again.

  9. The author, Alain Paul Martin has a solid track record as entrepreneur, consultant and educator. His road maps are marketed under the prestigious trademark Harvard University Global System.

  10. Frequent readers can enjoy years of trouble-free use. The sturdy hardcover and the excellent bookbinding are much better than the large majority of trade books. The hardcover design and title get the immediate attention of potential buyers including Internet surfers and browsers in bookstores.

These 10 features reflect the exceptional value of this book as summed up by the comments of Professors Mark Thompson and Tak Wakasugi.

"Alain Martin has deftly incorporated, adapted, challenged, and complemented the insights of Fuld, Porter, Sun Tzu, and others to achieve a superb practical guide to the strategic and tactical management of institutional information."
Dr. Mark Thompson
President, Equity Resources Group Inc.
Former Professor, Harvard School of Public Health

"This serious book is breaking new ground in intelligence production and strategic risk management. It is well worth reading by decision-makers on both sides of the Pacific Rim."
Professor Tak Wakasugi, University of Tokyo
Also concurrently Co-Director, Mitsui Life Financial Research Center,
and NTT Program of Asian Finance and Economy
University of Michigan Business School

More Reviews More Reviews and Praise from Executives, Business School Professors,
     and Military and Government Leaders

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